How loss aversion affects investment decisions

IG Wealth Management |

Being constantly worried about your investments losing value can be paralyzing. These strategies can help you to understand and overcome the impacts of loss aversion.

Loss aversion is a bias whereby you feel the pain of losses more strongly than the pleasure of gains. This can impact how you invest for your retirement.

Nobel Prize-winning economist Daniel Kahneman’s book Thinking, Fast and Slow explores how the brain processes decisions and the biases that often shape them. One of the most impactful biases he discusses is loss aversion, a concept that has significant implications for investors.

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